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Clicks to Trade as Normal Despite Calls by EFF for Strike Action & Closure of Stores

Sep 07, 2020

Faizel Patel – 07/09/2020

(Twitter: @FaizelPatel143)

Clicks says it will be trading as normal on Monday despite the call by the Economic Freedom Fighters (EFF)’s call for strike action and closure of its stores.

The retailer is at the centre of a public outcry over the TRESemmé campaign, which referred to black natural hair as “dry, damaged, and frizzy”, while white natural hair was depicted as “normal”.

Group CEO Vikesh Ramsunder has apologised, saying that he was deeply disappointed that the company allowed insensitive and offensive images to be published on its website.

In a Twitter post, Clicks says it provides much needed healthcare services to South Africans and its stores will not be closed.

“Contingency plans have been put in place to ensure both the safety of customers and staff. Clicks has taken full accountability and apologised unreservedly for the advertisement published on its website and has taken immediate action to address all concerns.”

Ramsunder says that Clicks would do things differently from now on.


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