The store owner didn’t repeat one thing that the salesman had said. He simply took the stone in his hand, stared at it, and described the incredible beauty of the stone in a way that revealed why this stone stood out from all the others he had seen in his life. He passionately described about the stones radiance and how you felt with the stone. The customer bought it immediately.
Tucking his new purchase into his breast pocket, the customer commented to the owner, “Sir, I wonder why you were able to sell me this stone when your salesman could not?” The owner replied, “That salesman is the best in the business. He knows more about diamonds than anyone, including myself, and I pay him a large salary for his knowledge and expertise.
But I would gladly pay him twice as much if I could put into him something I have which he lacks. You see, he knows diamonds, but I love them.”
Reminding you to have passions in life, which bring out your inner core.