WhatsApp Adds Shopping Cards as it Pushes into e-Commerce

Faizel Patel – 09/12/2020

Facebook owned WhatsApp has added virtual shopping carts that people can load with purchases and then use to fire off orders to businesses as it pushes deeper into e-commerce.

According to WhatsApp, more than 175 million people contact businesses via WhatsApp daily, and the new feature is aimed at making it easier for them to use the service for holiday shopping.

WhatsApp already let users browse online catalogs from shops.

In a blog post, WhatsApp says the addition of a “carts” feature lets people combine multiple items into a single ordered set via WhatsApp instead of tending to transactions separately.

The carts feature went live globally at WhatsApp.

The addition of the feature came less than a month after Facebook announced a deal to buy Kustomer, a five-year-old start-up specialising in helping businesses interact with customers online. – AFP

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