{"id":70458,"date":"2022-08-16T10:39:05","date_gmt":"2022-08-16T08:39:05","guid":{"rendered":"https:\/\/radioislam.org.za\/a\/?p=70458"},"modified":"2022-08-16T10:39:05","modified_gmt":"2022-08-16T08:39:05","slug":"pick-n-pay-unveils-new-supermarket-brand-qualisave","status":"publish","type":"post","link":"https:\/\/radioislam.org.za\/a\/pick-n-pay-unveils-new-supermarket-brand-qualisave\/","title":{"rendered":"Pick n Pay unveils new supermarket brand QualiSave"},"content":{"rendered":"

\"\"Annisa Essack
\n16:08:2022
\n<\/strong><\/p>\n

Pick n Pay is targeting the middle market with its new QualiSave stores, which promise to offer essential items at lower prices, accounting for 40% of the company’s owned stores.<\/p>\n

As the retail battle for South Africa’s middle market intensifies, Pick n Pay splits its brand in half. When the brand split was first announced in May, it was referred to as \u201cProject Red\u201d. Unlike Pick n Pay stores, QualiSave stores are smaller and cheaper, carrying fewer products at a lower price, targeting consumers who buy essential items in bulk.<\/p>\n

As part of a media tour of the revamped Eerste River store in Cape Town, Pick n Pay QualiSave was unveiled on Monday morning.<\/p>\n

Pick n Pay’s new supermarket brand offers 8,000 products, including meat, fresh produce, bakery goods, and essential commodities. The new Pick n Pay QualiSave stores stock products that have been carefully selected based on consumer trends.<\/p>\n

\u201cWe have done an enormous amount of research to understand exactly what customers want and need,\u201d said Pick n Pay Group CEO Pieter Boone.<\/p>\n

\u201cWe concluded that we could not successfully meet the needs of all our customers with just one Pick n Pay brand. Freshness, value for money, and customer service were non-negotiable demands across all customers, but they wanted their favourite stores to be better tailored to their specific needs.\u201d<\/p>\n

From September, the nationwide conversion of Pick n Pay stores into QualiSave branches will gain momentum, explained the retailer, when these new shops will open with new branding, layouts, and signage. During the past three months, Pick n Pay has revamped six QualiSave stores, and Boone welcomed \u201cthe positive response\u201d from customers.<\/p>\n

QualiSave will convert around 40% of Pick n Pay company-owned supermarkets.<\/p>\n

\u201cWe are very attuned to the fact that the cost of living is increasing sharply, and Pick n Pay QualiSave will be on the side of customers in providing great everyday value and deals,\u201d said Boone.<\/p>\n

\u201cThis announcement places the Group in a stronger position to serve shoppers better across its now three banners \u2013 Boxer for aspirational customers with tight budgets, Pick n Pay QualiSave for the growing middle market, and Pick n Pay at the higher end, with its renewed emphasis on the best products and services.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Annisa Essack 16:08:2022 Pick n Pay is targeting the middle market with its new QualiSave stores, which promise to offer essential items at lower prices, accounting for 40% of the company’s owned stores. As the retail battle for South Africa’s middle market intensifies, Pick n Pay splits its brand in half. When the brand split […]<\/p>\n","protected":false},"author":2,"featured_media":70459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[132,5453],"tags":[],"class_list":["post-70458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion-and-analysis","category-social"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/radioislam.org.za\/a\/wp-content\/uploads\/2022\/08\/QS.jpg?fit=299%2C168&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/pc0QIf-ikq","jetpack_likes_enabled":true,"publishpress_future_action":{"enabled":false,"date":"2026-04-18 11:35:55","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/radioislam.org.za\/a\/wp-json\/wp\/v2\/posts\/70458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioislam.org.za\/a\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioislam.org.za\/a\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioislam.org.za\/a\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/radioislam.org.za\/a\/wp-json\/wp\/v2\/comments?post=70458"}],"version-history":[{"count":0,"href":"https:\/\/radioislam.org.za\/a\/wp-json\/wp\/v2\/posts\/70458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/radioislam.org.za\/a\/wp-json\/wp\/v2\/media\/70459"}],"wp:attachment":[{"href":"https:\/\/radioislam.org.za\/a\/wp-json\/wp\/v2\/media?parent=70458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioislam.org.za\/a\/wp-json\/wp\/v2\/categories?post=70458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioislam.org.za\/a\/wp-json\/wp\/v2\/tags?post=70458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}