Faizel Patel, Radio Islam News – 11-07-2018

Following it’s new brand and strategy in Africa, Absa has introduced an innovative new way to bank – via WhatsApp. 

Business Tech reports the bank confirmed on Wednesday during a media briefing that the WhatsApp banking service is a part of the group’s digital banking strategy going forward.

Private lender Kotak Mahindra Bank introduced the service on a trial basis but Absa is the first bank to launch the service fully anywhere in the world.

According to Absa, as part of its ‘social media banking‘, clients will be able to perform instant transactions using the bank’s ChatBanking service, available on Facebook Messenger, Twitter and now WhatsApp.

The service allows clients to get their bank balance, buy electricity, purchase airtime and data, and also pay beneficiaries.

To use WhatApp banking, you need to follow these steps:

• Add Absa (086 000 8600) as a contact on your device

• Open WhatsApp and find the new contact;

•  Simply say ‘hi’ to your Absa contact.

Twitter: @FaizelPatel143