Faizel Patel, Radio Islam News – 15-05-2019

(Twitter: @FaizelPatel143)

Fujifilm South Africa has overhauled and expanded its Innovation Centre Africa, located in Roodepoort, Johannesburg. 

The centre was officially opened by the Japanese Ambassador to South Africa Mr. Norio Maruyama on Wednesday. 

As the first Innovation Centre on the African continent, it provides not only a one-stop demonstration area for new solutions, but also incorporates a number of improvements and FujiFilm products on display.

Mr Maruyama says while FujiFilm is a photographic and printing company, it has also delved into other technologies as the world enters into the 4^th Industrial revolution. 

FujiFilm has a strong lineage in the field of medical systems, digital and computer radiography systems, and X-Ray film. 

“They are now focusing on the healthcare as well and also some other matters that can give the solutions to other challenges like the environment and so on. So that is why I came here, to show you that Japan is capable of facing challenges and what kind of technology Japan can provide to South Africa.” 

FujiFilm South Africa’s Managing Director, Takeo Hata says the Innovation Centre Africa reflects the company’s ‘Never Stop’ culture of innovation. 

“With 80 years of experience in providing top of the range solutions in several industries, FujiFilm has firmly established itself as a world innovation leader. Seeing what’s on offer at the FUJIFILM Innovation Centre Africa provides clients with a broader idea of what the company is truly capable of.” 

Visitors to the FUJIFILM Innovation Centre Africa will now find improved sections where they are able to test and play with the company’s popular X Series mirrorless cameras and INSTAX instant cameras which have proved to be as popular in South Africa as it is in the rest of the world, achieving record sales of more than ten million units a year. 

Another first for FUJIFILM South Africa is a replica of the Wonder Photo Shop concept store hosted inside the Innovation Centre Africa. These photo print stores are established to ‘Enrich people’s lives with Photos’ and are already available in almost 90 stores in 25+ countries. Wonder Photo Shop stores allow customers to experience the joy of photography and printing in a creative, inspiring and cozy atmosphere. 

The FujiFilm Innovation Centre Africa is open to business partners and interested parties during working hours, Mondays to Fridays. 

Listen to the interview with Japanese Ambassador to SA Norio Maruyama