Neelam Rahim | neelam@radioislam.co.za

2-minute read
17 July 2023 | 17:05 CAT

Image: Google

Social media is a great platform to connect people from around the world; in some way or another, it has become something that we all are used to, allowing us to connect to people and our surroundings. With that, we have seen the rise and potential it can offer small businesses.

Social media meets people where they are online. Most people already frequent Facebook, Twitter, Instagram, YouTube, TikTok, and other popular social media platforms. Therefore, posting on social media reduces the work they must do to interact with your content. This also means they are more likely to discover your company through everyday social media interactions.

Whether you run a small local shop or a big national company doesn’t matter. Social media is more than just a trend. It is an essential piece of your business marketing strategy.

With more than three billion people worldwide using social media every month, the users and engagement on major platforms keep increasing.

Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded.

Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.

Even if you are only doing organic social media for now, it’s still a good idea to monitor the content you post to various platforms to track what is performing well and what’s not. To do this, you need to establish goals for using social media and decide on some KPIs to track.

Listen to the interview on Sabahul Muslim with Moulana Sulaimaan Ravat and Zainab Sarang Pochee.