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Sony Reaches Record Earnings with SA Among Top Regions


Faizel Patel, Radio Islam News – 17-05-2019

(Twitter: @FaizelPatel143)


While some technology companies have seen a slump in sales, Sony’s top line earnings have pushed past the one trillion Japanese Yen (¥‎) mark for the first time in the company’s history, with South Africa as one of its top drivers. 

The company recorded ¥‎1.011 trillion (R131 billion) income before tax for the year ended March 2019, a 45% increase compared to the previous year.

During the period, the company recorded ¥‎8.7 trillion (or R1.1 trillion) in revenue, which was 1% higher than the previous year due to significant reductions in cost of sales across several products including game and network platforms, smartphones and televisions.

Managing Director at Sony Middle East and Africa Takakiyo Fujita says the South African business very closely mirrored the global business in terms of performance trends. 

A new range of audio products, full frame mirrorless cameras and headphones have gained significant market share in South Africa making Sony soar to new growth potential in a difficult economic climate.  

Fujita says the company is pleased to grow the brand through a number of retailers across South Africa allowing Sony to introduce new products with better access to service and support.


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