Neelam Rahim | neelam@radioislam.co.za

3-minute read
12 May 2024 | 13:22 CAT

SA’s hospitality sector a gateway to employment. Image/ South Africa Today

As South Africa grapples with a persistently high unemployment rate, the tourism and hospitality sector could offer alternative routes to employment.

According to the World Travel & Tourism Council’s Economic Impact Report, the South African Travel and Tourism sector contributes 6,3% to the GDP. It is projected to grow at an average rate of 7.6% over the next decade, anticipating the creation of more than 800,000 jobs to reach more than 1.9 million by 2032. 

This is in the run-up to the 2024 Africa Travel Indaba, where 55 countries from across the globe will participate in an aim to drive the continent’s economic development.

Alan Campbell, Sales and Marketing Director of ANEW Hotels & Resorts said the industry presents many opportunities that need to be recognized as potential career paths, especially by matric students. 

He says, “Tourism has the potential to be one of our fastest growing segments of the economy of the next 10 or so years and with that will come jobs. We need to do more to inspire youngsters to look at hospitality and tourism as an opportunity for a career and not just a stepping stone.”

Campbell says the industry is one of the few where, without prior experience, one can carve a prosperous career. 

“Hospitality is a world of endless possibilities, offering a diverse range of roles and flexible entry points that can lead to a fulfilling career,” Campbell explains.

He underscores the vital role of a thriving tourism industry in uplifting local communities by showcasing the area’s natural beauty and attractions and creating job opportunities in remote parts of the country.

Campbell says the hospitality sector appeals to those venturing into their careers straight out of matric. “For those already studying or seeking to broaden their horizons, part-time roles within the industry offer a flexible avenue for financial independence and skill refinement. Whether waiting tables or managing reservations, students can seamlessly integrate theoretical knowledge with real-world application.“

Listen to the full interview on The Daily Round-Up with Muallimah Annisa Essack and Alan Campbell.