Neelam Rahim | neelam@radioislam.co.za

3-minute read
21 September 2024 | 15:41 CAT

As the festive season approaches, AWARE.org is intensifying its road safety efforts across South Africa.

In October, recognized as Transport Month, the Association for Alcohol Responsibility and Education (AWARE.org) is intensifying its efforts to combat drinking and driving through a series of initiatives in collaboration with key partners such as the Johannesburg Metro Police and NICRO. During a recent discussion on Radio Islam International, Lebogang Mashigi, a Senior at AWARE.org,  highlighted the organization’s unwavering commitment to road safety.

Mashigi emphasized the month’s importance while stressing that their efforts extend beyond October. “Our programs are active 365 days a year, 24-7,” he noted, indicating that AWARE.org strives to maintain visibility and awareness about the dangers of drinking and driving year-round. Their goal aligns with the United Nations’ target of reducing drinking and driving incidents by 50% by 2030, with Mashigi affirming their role in the alcohol industry’s collective responsibility in South Africa.

AWARE.org aims to change driver attitudes and behaviours through public campaigns and educational outreach. Mashigi remarked, “We aim to raise awareness, educate drivers and communities, and change driver attitudes and behaviour to improve road safety.” He acknowledged that a collaborative approach is essential to effectively addressing social issues related to alcohol misuse and road safety.

In partnership with organizations like the Road Traffic Management Corporation (RTMC) and NICRO, AWARE.org focuses on law enforcement and rehabilitating offenders. Mashigi pointed out NICRO’s 15-year rehabilitation program, which helps convicted drivers change their risky behaviours. “Once one has completed the program, they will go out there and spread the message among their loved ones regarding the dangers of drinking and driving,” he explained.

As Transport Month progresses, the call to action is clear. Mashigi encourages all South Africans to participate actively in these initiatives. “Let’s join hands in promoting responsible drinking and safer roads,” he urged, reminding listeners that collective responsibility can lead to significant change. The efforts of AWARE.org and its partners are about immediate safety and fostering a culture of accountability that can last well beyond this month.

Listen to the full interview on Your World Today with Mufti Yusuf Moosagie and Lebogang Mashigi here.